Founded in 2012 and headquartered in Shanghai, Yidu Trading is a brand management and product distribution company specializing in maternal & baby products, educational products, toys, and family consumer goods.

Our team consists of over 40 strategists, marketers, and operators dedicated to bringing world-leading brands into the Chinese market.

To date, we have partnered with more than 15 global brands, with products available in over hundreds points of sale across China. Our multi-channel coverage includes leading e-commerce platforms such as Tmall, Taobao, JD.com, Xiaohongshu, as well as key offline retailers like ToysRus and Motherswork.

We develop tailored channel strategies for each brand, leveraging market research and consumer insights to ensure successful positioning and growth in China.

Yidu Trading - Growing with Chinese families.