Yidu Trading to Showcase Newly Represented Brands Hudora and Canal Toys at CKE 2025

Shanghai, 2025 – Yidu Trading, a leading brand management company specializing in children’s and family lifestyle products in China, announced today that it will participate in the China Kids Expo (CKE) 2025, featuring two newly represented brands: Hudora from Germany and Canal Toys from the UK. This move reinforces Yidu Trading’s strategic expansion in the maternal, infant, and toy markets.

Since its establishment in 2012, Yidu Trading has been dedicated to introducing globally renowned brands to the Chinese market. With a team of over 40 strategists, marketers, and operators, the company has partnered with more than 10 international leading brands and distributes products through 800+ points of sale across China. The addition of Hudora and Canal Toys will further diversify Yidu Trading’s brand portfolio, offering Chinese families a wider range of high-quality products.

Hudora is well-known for its high-quality scooters, outdoor sports, and leisure products, popular among European families. Canal Toys is celebrated for its creative and interactive toy lines. The inclusion of these brands will strengthen Yidu Trading’s presence in the STEAM education, outdoor recreation, and innovative toy segments.

Leveraging its robust omnichannel network—including Tmall, Taobao, JD.com, Little Red Book, and Kids King—Yidu Trading will implement tailored marketing and distribution strategies to ensure a successful market entry and localized growth for both brands.

The 2025 China Kids Expo will take place from October 15–17 in Shanghai. Yidu Trading’s booth will feature a comprehensive display of its brand collections, including Hudora, Canal Toys, MAGFORMERS, and Learning Resources. Industry partners and consumers are warmly welcomed to visit.